A parliamentary inquiry into getting Britain cycling began this week.
The All-Party Parliamentary Group on Cycling – which is made up of MPs from the three largest parties in Westminster – is conducting an investigation into how to get more people cycling more often and more safely.
Over 50 organisations submitted written evidence before Christmas with top names from across the world of cycling, transport and beyond called to give evidence in person over the next few weeks.
As well as helping to organise the event and submitting writing in evidence, Sustrans joined other cycling organisations, experts and representatives of the media to discuss how to encourage more people to cycle.
The session generated huge public attention on social media website Twitter, with #getbritaincycling the ‘top trend’ on Twitter in the UK throughout the day.
Jason Torrance, Sustrans’ Policy Director, told the panel of MPs that strong and consistent leadership is needed to transform cycling culture in the UK.
"There is a poverty of ambition and a lack of vision from our governments when it comes to getting more people cycling,” Torrance said.
"Leadership, investment and significant cultural change are needed to get more people on their bikes and start to build a healthier, cleaner UK.
"To reach the ambitious levels of cycling that will truly transform the UK we need a combination of investment, infrastructure and policy change."
Summing up the first session, co-Chair of the All-Party Group, Ian Austin MP, said: “We couldn’t have wished for a more illuminating start to our Get Britain Cycling inquiry.”
“The level of ambition and expertise in the room was inspirational and I look forward to continuing the discussions next week.”
The inquiry will continue with a session on road safety: an issue seen to act as a major deterrent to cycling, particularly among women. The inquiry will culminate in a report outlining the All-Party Group’s vision of what needs to be done, which will be presented to the government in April.
You can find out more about the inquiry, including a live bog of the proceedings, at www.allpartycycling.org