The bicycle network in the Dutch province of North Brabant has new survey panels with beacon technology which provides the cyclists information on the area. Like cultural historical facts and landscape features, tips and photos, attractive discounts at cafes and restaurants along the route.
Beacons are small transmitters that use Bluetooth low energy technology for a wireless connection.
Beacons can send targeted and receive information to and from mobile phones if they are nearby and when they have installed a specific mobile App.
Load Media has developed the concept and HR Group has placed the information panels containing the beacon technology in the bicycle network in one part of the province North Brabant.