Built-in LED on the sleeve of the jacket shows the cyclist which direction he needs to take. And other road users see on the back of the jacket an arrow to the right or left. The Smart Jacket Vodafone shows the way, without being distracted. It is a first concept developed by Vodafone and the Dutch Cyclists association, to promote the safe use of the smartphone on the bike.
According to the researchers, 33% of the bicycle users of Amsterdam's uses its mobile phone on the bike. And 40% of them navigates with his smartphone through the city. This number is significantly higher than the national average (18%) of navigating cyclists.
The Smart Jacket is a jacket that allows you by means of a built Raspberry Pi (a computer on credit card size) to navigate through the city, without looking at your smartphone. The integrated LEDs show which direction you need to take and other road users see on the back of the jacket an arrow to the right or left. And if the rider makes the thank-you gesture by hand, there comes a THANKS and smiley on the jacket.
See the video clip: http://www.verkeersnet.nl/18545/jas-wijst-weg/